Senior Designer & Strategist in the🇨đź‡Insurance industry. Critical / Design / Systems / Complexity thinker, learner, practitioner —Design as a catalyst for change.
The Flottins' Village, Evian-les-Bains France, December 2022
What’s missing when focusing on transactional products & services
Hi everyone, Kevin here.
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I was recently visiting my family in France for the holidays, in a small town on the shore of lake Geneva.
Aside from the main sculptures, there are the Flottin’s people –musicians and artists alike– animating the place: my kids were in absolute awe after a Flottin’s magician made a small piece of wood disappear and reappear, and I took several minutes listening to a solo of piano on a theme that was both worrying and enchanting.
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One of the Flottins' people playing a piano theme.
And, in all the small alleys and streets adjacent to the main place where the sculptures are displayed, there are intriguing, playful objects people can interact with, made of driftwood, recycled wood and metal parts. These can be games like weird pinball machines, animated sculptures, or puppets you can interact with using pulleys that reverse the movements and deceive the senses. Some can be played by one person, and some require the participation & coordination of several people.
A glimpse at some of the interactive objects.
Great affordances beat malformed products
One could say, in many respects, these objects are for the most part bizarre and malformed. They are not always working well, and sometimes they are overly complicated or simple for what they do. Some are closer to pieces of art than workable interactive objects. In other words, their individual experience is not optimal and even not that great. But as a whole, their experiences are coherent and their interfaces afford discoverability. Kids and adults are driven towards these objects and their uncanny yet distinguishable interfaces, willing to see what will happen or what is the goal of the game. Their uncanniness certainly plays a big part in the overall experience.
Senior Designer & Strategist in the🇨đź‡Insurance industry. Critical / Design / Systems / Complexity thinker, learner, practitioner —Design as a catalyst for change.
Senior Designer & Strategist in the🇨đź‡Insurance industry. Critical / Design / Systems / Complexity thinker, learner, practitioner —Design as a catalyst for change.
Senior Designer & Strategist in the🇨đź‡Insurance industry. Critical / Design / Systems / Complexity thinker, learner, practitioner —Design as a catalyst for change.
Sofia Lundmark is a design researcher and associate professor in Media Technology at Södertörn University in Sweden. Her research includes participatory design, empowerment, and norm-critical design.
Senior Designer & Strategist in the🇨đź‡Insurance industry. Critical / Design / Systems / Complexity thinker, learner, practitioner —Design as a catalyst for change.